Who is Sam Amey?

Sam is a multi-award-winning entrepreneur, health and aesthetics specialist, speaker, author, mentor, community founder, magazine publisher, and educator whose work is transforming the way people think about wellness, beauty, leadership, and human potential. With over 28 years in the health, fitness, aesthetics, and wellness industries, Sam has built a reputation for combining clinical expertise with a deep understanding of the human experience.

Driven by a belief that health is the foundation of a fulfilled life, Sam’s mission is clear: to improve health outcomes and transform lives on a global scale. At the heart of that mission is Global Hormone Health, the organisation she founded to revolutionise the way hormone health is understood, assessed, and supported. Through education, functional testing, practitioner training, workshops, research, and personalised healthcare, Global Hormone Health exists to empower women with the knowledge, tools, and support they need to take control of their health. More than a healthcare company, it represents Sam’s vision of creating lasting global change in women’s health by challenging outdated approaches, improving education, and making specialist hormone care more accessible worldwide.

Supporting this wider mission are Sam’s other successful ventures. She is the founder of the multi-award-winning Ever After Vitality Centre, where advanced aesthetics, skin health, functional health, hormone care, and holistic wellbeing come together through a truly integrated approach to healthcare. Through S.A.M. Clinics UK, she also delivers expert-led clinics, education, and professional training, helping to raise standards and share knowledge across the health and aesthetics industries.

Alongside her work in healthcare, Sam is the founder of The Intentional Collective, a thriving community and movement designed to bring together ambitious individuals who want to grow with purpose, authenticity, and intention. Through inspiring events, thought-provoking conversations, mentoring, publishing, and meaningful connections, The Intentional Collective creates opportunities for people to learn, collaborate, celebrate one another, and realise what is truly possible both personally and professionally.

Her influence extends beyond the clinic walls. As a public speaker, Sam inspires audiences at events focused on health, wellness, skin health, hormone health, business growth, leadership, and personal development. She has hosted a regular radio show, sharing insights on health, wellbeing, and lifestyle, and is a sought-after podcast guest, regularly appearing on a variety of shows to discuss women’s health, entrepreneurship, mindset, and personal growth. As an author and writer, she communicates complex health and wellness topics in a way that is both accessible and engaging. She is also the author of Your Skin Bible, a practical guide created to help people better understand their skin, make informed skincare decisions, and build confidence through knowledge rather than trends. As the publisher of The Intentional Collective Magazine, she is passionate about sharing inspiring stories, celebrating success, and creating a platform that amplifies the voices of individuals and businesses making a positive impact. Through her coaching and mentoring, she supports individuals and businesses to achieve sustainable growth, improve wellbeing, and realise their full potential.

Sam’s journey has been shaped by resilience, reinvention, and a relentless commitment to helping others. From overcoming challenges in her personal life to building thriving businesses from the ground up, she brings authenticity and relatability to everything she does. Her story has been featured in multiple publications, including the Milton Keynes Citizen, MKFM, Business MK, MK Digest, Bored Panda, and Lux Life Magazine, and her expertise is regularly sought by the media.

Recognised for her impact, Sam has been honoured with numerous awards, including the Women Leaders Award 2025, the Lux Life Most Trusted Health and Aesthetics Clinic 2025, and the SME UK Enterprise Award for Health & Aesthetics Clinic of the Year. In 2026, she was invited to serve as a judge for the Women Leaders Awards, recognising and celebrating exceptional women who are making a lasting impact in their industries and communities.

“Your thoughts are the blueprint of your life. Your words lay the foundations, turning your thoughts into reality. Your actions are the building blocks of your future.” – Sam Amey