Who is Sam Amey?

About Sam

Award winning leader, coach, skin specialist & wellness expert

Sam is a multi-award-winning entrepreneur, health and aesthetics specialist, speaker, author, and mentor whose work is transforming the way people think about wellness, beauty, and human potential. With over 27 years in the health, fitness, aesthetics, and wellness industries, Sam has built a reputation for combining clinical expertise with a deep understanding of the human experience.

Driven by a belief that health is the foundation of confidence, beauty, and success, Sam’s mission is clear: to create meaningful change in health outcomes locally, nationally, and globally. Her work spans multiple ventures, including the Ever After Vitality Centre, a leading multi-award-winning clinic offering advanced aesthetics, skin health treatments, functional medicine, hormone health, and holistic wellness, and S.A.M. Clinics UK, a clinics and education platform delivering expert-led care and training across the country.

Her influence extends beyond the clinic walls. As a public speaker, Sam inspires audiences at events focused on health, wellness, skin health, business growth, and personal development. She also hosts a regular radio show, where she shares insights on health, wellbeing, and lifestyle, and is often invited to share her knowledge across a variety of platforms, ensuring her expertise reaches diverse audiences. As an author and writer, she communicates complex health and wellness topics in a way that is both accessible and engaging. Through her coaching and mentoring, she supports individuals and businesses to achieve sustainable growth, improve wellbeing, and realise their full potential.

Sam’s journey has been shaped by resilience, reinvention, and a relentless commitment to helping others. From overcoming challenges in her personal life to building thriving businesses from the ground up, she brings authenticity and relatability to everything she does. Her story has been featured in multiple publications, including the Milton Keynes Citizen, Business MK, and Lux Life Magazine, and her expertise is regularly sought by the media.

Recognised for her impact, Sam has been honoured with numerous awards, including the Women Leaders Award 2025, the Lux Life Most Trusted Health and Aesthetics Clinic 2025, and the SME UK Enterprise Award for Health & Aesthetics Clinic of the Year. These accolades reflect not only her professional excellence but also her dedication to empowering others.

Today, Sam continues to expand her reach, working on innovative projects aimed at creating global health impact. Whether delivering a keynote speech, guiding a client towards optimal wellness, empowering women through hormone health, helping someone restore their confidence with skin treatments, or developing forward-thinking healthcare initiatives, her focus remains the same — to inspire transformation from the inside out.

“Your thoughts are the blueprint of your life. Your words lay the foundations, turning your thoughts into reality. Your actions are the building blocks of your future.” – Sam Amey

My passion and my mission

My passion lies in empowering people to live healthier, more vibrant lives. I am driven by a desire to educate, inspire, and support individuals to optimise their health, wellbeing, and potential. My mission is to create a global impact on the healthcare system, raising awareness and understanding so that people everywhere can live longer, healthier, and more fulfilling lives.

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